Taking on new projects from September
Taking on new projects from September
Taking on new projects from September
If you’re thinking about starting a blog or moving your website to a new platform, you’ve probably come across Wix and Webflow. Both let you publish blog posts and manage your content, but the experience, and the results, are very different.
Let’s break down how each platform handles blogging, and which one might be the better fit for your business.
Wix
Wix’s blog editor feels familiar if you’ve ever used Word or Google Docs. It’s beginner-friendly, with a built-in interface for writing, adding images, and scheduling posts. Everything’s in one place, which makes it simple to get started, but that simplicity can come at the cost of flexibility.
Webflow
Webflow’s blogging runs through its CMS (Content Management System). You can add and edit posts directly in the Editor, which is clean and distraction-free, but it’s not as “all-in-one” as Wix. However, the CMS is fully customisable, meaning we can strip away anything you don’t need so it’s easy to update.
Wix
You can choose from pre-made blog layouts and adjust colours, fonts, and spacing, but you’re limited by the template’s structure. Making big changes to how your blog looks can be tricky.
Webflow
With Webflow, your blog’s design is completely custom. We’re not tied to templates, so we can match your brand perfectly and create layouts that are unique to your business. Want a custom “related posts” section? A full-width image header? Category-specific colours? No problem.
Wix
Wix covers the basics: you can edit meta titles, descriptions, and alt text. But the code behind the scenes can be heavier, which can affect site speed (a Google ranking factor).
Webflow
Webflow gives full control over SEO settings for each post, plus cleaner, lightweight code for faster load times. It also integrates well with advanced SEO tools if you want to take things further.
Wix
Wix is great for smaller blogs, but as your content library grows, you might hit limits. Custom filtering, dynamic content relationships, or complex category structures aren’t Wix’s strong suit.
Webflow
Webflow is built for scale. Whether you have 10 posts or 1,000, the CMS can handle it. You can also connect it to other tools (like Airtable or Google Sheets) to bulk-manage posts, which is a lifesaver for bigger content plans.
Wix
Wix has its own app marketplace with blog-related tools, but you’re often limited to what’s available in their ecosystem.
Webflow
Webflow can integrate with almost anything via tools like Zapier, Make, or Whalesync — meaning you can set up a blog workflow that works exactly how you want it. For example, you could write posts in Airtable and have them automatically publish to your site.
If you want something simple and ready to go out of the box, Wix is a solid option for basic blogging. But if you’re serious about growing your blog, matching it to your brand, and keeping it flexible as your business evolves, Webflow is the better long-term choice.
With a little setup (and possibly a custom front-end form), Webflow can be just as easy to update as Wix, while giving you far more control over design, SEO, and integrations.
